Looking out to build communities around your brand/ service?Looking out for word of mouth marketing by tapping into UGC? then Instagram is best social media platform.Every second more than 2000 post created and shared on Instagram. Thus, it is a big opportunity for all types of business to tap into this massive user-generated content or UGC and reach out to your potential customer.If you want to reach out to millennials or you can say age group 18-34 who uses Instagram compared to any other social media because this age group does not just browse content but they create, discover and engage with the brand like never before.
Instagram also makes it easier for the brand to market in an authentic way that is visual content which today’s consumers appreciate. Influencer marketing on Instagram can create positive brand awareness for your brand with hashtag marketing, tagging other users and by liking and commenting.
1) Connect with Instagram influencers:
Maintaining and growing followers for your Instagram can be time-consuming and is difficult especially if you are a smaller brand.By connecting with right influencers, you can reach out to a larger audience and access to quality content without spending time on creating a new one. For example, if you want to promote your restaurant connect with the best food Instagram influencers. This could, in turn, pay off going forward as it will build trust and brand loyalty among your customer because of an influencer as normally perceived as one who has expertise in their niche.
2) Create quality content:
Instagram is all about visuals. A picture is worth a thousand words. In Instagram pictures provides a better view about your company, so make sure you tell a story with quality content with anything from new product launch to customer feedback to office celebration to a funny quote/picture.
3) More engagement:
As per Forrester, studies show that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. By posting interesting content, you can get a high level of engagement rate compared to any other social media.
Running contests on Instagram is a great way to increase followers, and build trust for your brand. You can run contests for your business by telling your followers to comment on your photo, tag their friends, share it or share their own experience about your brand with a hashtag.
5) Easy to use and post:
Because Instagram is in mobile-only focused it is easy to post and share quality content instantly also unlike other platforms you can use up to 10 hashtags to get your content discoverable and tag others for increase your engagement rate.
Instagram is a great platform for visual storytelling which is more impactful than text content.
Using most effective hashtags for your Instagram marketing campaign is important to reach a larger audience and bring more engagement. You can use up to 10 hashtags on Instagram, unlike other social networks. Also, you can use both generic hashtags that are related to your brand campaign or you can use existing hashtags that your industry is already using to reach to a larger audience, but make sure it is relevant to your followers and the campaign.
8) Building trust:
Instagram is a great platform to share about your brand in an informal way. Choose a visual style that you want to post with relevant keywords. Also, decide what type of content you want to post such as if you are in a restaurant business you can post your daily menu or customer who is visiting your restaurant if you are in a different industry you can post about valuable tips that audience can relate it to. By engaging your audience with the relevant content, you can build a trustable Instagram brand for your business.
9) Get more customer leads:
You can get more customer leads from Instagram marketing, just make sure you have a proper call to action by using hashtags, URL, image caption when you post on Instagram.
Have you done any Instagram marketing campaign for your business, we would love to hear from you.
By following above steps you can create value for your brand.And last but not the least, engage your followers with a strong and a creative call to action.