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27 Social Media Terms Every Business Owner Should Know

With so many different social media platform out there it is getting difficult to keep track of all the terms because new terms, phrases, and acronyms are constantly emerging across social networks.

Here are top 25 social media terms we think you should know to suceed in social media marketing:

  1. Bio – A bio on social media refers to a short bit of explainer text that explains who the user is.
  2. Boosted Posts – Without paid advertising, only 0.02% of posts are seen. This means that Facebook content from brands is often ‘boosted’ to increase its visibility. This involves a budget, which sends the content to a selected audience based on demographical and behavioral data.
  3. Business Page: A free feature for companies who wish to be recognized as a business on Instagram. This feature provides a contact button that allows the company to decide how their audience can get in touch with them, as well as get directions to the brick and mortar location.
  4.  Clickthrough Rate – Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.
  5. Conversion Rate – Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
  6. Comment: A reaction or response to a user’s post that shows up beneath the post.
  7. DM – This is primarily a Twitter term and stands for Direct Message. This function allows you to send private messages to another Twitter user but you must follow each other and you are still restricted to 140 characters.
  8. Engagement: The main purpose of social media is to engage with your followers.when they likes, comments and share your post it is called engagement.
  9. Facebook Live – Live lets people, public figures, and pages share live video with their followers and friends on Facebook. According to Facebook, Live allows you to interact with your followers and friends on another level: “Field their burning questions, hear what’s on their mind and check out their live reactions to gauge how your broadcast is going.”
  10. Facebook Messenger – Facebook Messenger (sometimes abbreviated as Messenger) is an instant messaging service and software application, allowing Facebook users to chat with friends both on mobile and the desktop website.
  11. Follow/Follower: The act of subscribing to another user’s updates or adding another user as a friend or connection on the platform. When you follow a user, everything they post will show up on your feed. Users who subscribe to your posts on social media platforms. Synonymous with Facebook friends, Snapchat friends, and LinkedIn connections.
  12. Handle: Your username on a platform, often preceded by “@”. Handles are not used on Snapchat or LinkedIn.
  13. Hashtag (#): A word or phrase (without spaces) preceded by a hash or pound sign to identify a keyword or topic and make it easy to track and locate. Hashtags are most commonly used on Instagram and Twitter; sometimes used on Facebook; not used on Snapchat or LinkedIn.
  14. Header Image – Header images are the large banner-like images which are found at the top of both company pages and personal accounts. A recent development by Facebook means that their ‘cover photo’ header image can also be replaced by a cover video – providing further dynamic advertising for brands on the platform.
  15. Giveaway/Contest: A way for users to engage with your business through methods such as repost and tag a photo, tag a friend in the comments, or like a post. Giveaways are not common on Snapchat.
  16. Like: A virtual thumbs up to show a user you liked their post. Not used on Snapchat.
  17. Meme: A means of taking viral concepts and making them everyday lingo.
  18. Mention (@): The act of tagging another user by placing the @ sign before their username. Mentions are not used on Snapchat.
  19. Newsfeed: The “homepage” of the social media platform you’re looking at, and typically the first page you’re directed to immediately after logging in. Newsfeeds show a stream of information on social media that your friends or people you follow have posted including links to websites, news, pictures, and videos. There is no newsfeed on Snapchat.
  20. Post: Content consisting of links, text, photos, or videos that users put on their profile or news feed (depending on the platform) as a way of providing updates in real time.
  21. Profile: Personal information on a social media channel. Other users can view your content and personal information to get a better idea of who you are and what you do.
  22. Reply: Similar to a mention, the act of responding to another user’s comment or mention by preceding their username with the @ symbol. This directly notifies them that you are responding to one of their comments.
  23. Retargeting – Retargeting is an advertising technique in which you send content to the users who have already visited the website or page once.
  24. Retweet – A tweet that is re-shared to the followers of another user’s Twitter account. Retweeting helps to share news and build relationships with others on Twitter.
  25. Tag: Links another user to a post or tweet by using the @ sign before their username.
  26. User-Generated-Content (UGC): UGCis normally when a business repost images created by its customer. This provides an authentic endorsement, whilst adding volume to content already in place.
  27. Username: Your handle on social media accounts such as Snapchat, Instagram, and Twitter. How other users can search for you, mention you, or reply to you.

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