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25 Social Media Facts and Statistics You Should Know in 2018

Here are 25 surprising facts about trust in social media.

1) 92% of consumers say they trust earned media, such as social media, word of mouth, a recommendation from friends and family, above all other forms of advertising (source: Webbed Feet)

2) 90% of consumers trust peer recommendations (source: Socialnomics)

3) 85% of customers expect businesses to active in social media (source: Vocus)

4) 82% of consumers trust a company more if they are involved with social media (source: Forbes)

5) 77%of online shoppers use reviews to make a purchase decision (source: Vocus)

6) 77%of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less available.

7) 70% of global consumers say online consumer reviews are the second most trusted form of advertising (source: Webbed Feet)

8) 63% of people need to hear something three to five times before they believe it (source: Edelman Trust Barometer)

9) 57% of us respond that we “cannot trust” most people; 38% of us respond that we can trust most people (source: General Social Survey)

10) 56 % of customer tweets to companies are being ignored(source: MediaBistro)

11) 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities (source: Pew Internet)

12) 55% of travelers “Liked”‘ Facebook pages specific to their destination (source: Webbed Feet)

13) 55% more web visitors and 67% more leads come to companies that blog (source: Vocus)

14) 53% of people on Twitter mention products and/or services in their tweets (source: Socialnomics

15) 52% of Facebook users say their friends photos inspire their travel plans (source: Webbed Feet)

16) 48% who use social media to research travel plans  stuck with their original plan (source: Webbed Feet)

17) 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators (source: Pew Internet)

18) 40% of personal travelers and 46% business travelers use social networking to share travel experience (source: Bazaar Voice)

19) 34% of bloggers post opinions about products & brands (source: Socialnomics)

20) 34% of marketers have generated leads using Twitter (source: Huffington Post)

21)33% who use social media to research travel plans changed their hotel (source: Webbed Feet)

22) 25% of search results for the World’s Top 20 largest brands are links to user-generated content (source: Socialnomics)

23) 23 percent of Facebook’s users check their account 5 or more times daily. (source: Huffington Post)

24) Only 14% trust advertisements (source: Socialnomics)

25) 6% higher average order value occurs for consumer packaged goods brand for visitors who read reviews than visitors who don’t read reviews.

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